Sunday, March 4, 2012

The Dark Force: Be Afraid

Not for the faint of heart. A photo of She who wields the dark power at our house. Sure to strike terror into all who behold:


And not for the faint of stomach, either. It is an ad for the "Dark Vador" burger (full menu 7,20€, or $10) available for a limited time only (March 2-5) at Quick, a fast-food burger chain in France.  Also on the menu: the Jedi Burger, which looks like it has either cheese curds or peeled apple chunks under the top bun. As yoda would say, "Burger so disgusting it looks, hard to believe French it is."


In case you don't know the word "dark," there is an asterisk which leads you to the following explanation: "puissance obscure" or "obscure power." One can only imagine why the bun is jet black in one photo and poppy-seeded white bread in the other. One can also only imagine why they've spelled "Vador" with an "O", but upon further research, it appears that Darth Vader actually is called Dark Vador in French. My guess is that is because the most common French verbs end in "er" so that the original spelling would look to the French like it would be pronounced "Dart Vah-DAY" and could be conjugated: Je vade, tu vade, il/elle/on vade, nous vadons, vous vadez, ils vadent. Come to think of it, this could be the best marketing campaign of all:

Avez-vous vadé aujourd'hui? Have you "Vaded" today?
If not, eat these frightening burgers!
And may the Farts be with you.



2 comments:

Steve said...

I want to know what ingredients they used to make a black bun. Blecch!

Frog Mom said...

Hey Kazz, I am sad to report it's even worse than you thought. It's not Darth Vador, it's Dark Vador. I grew up a Star Wars fan in France thinking about R2d2 and his friend Z6PO (not C3PO), the awful Dark Vador (Darth Vader) and the brazen Yan Solo (Han Solo). Go figure.